Privacy Policy
Last Updated: June 2, 2026
At Reelpull, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you use our mobile application and website. By using Reelpull, you agree to the practices described in this policy.
1. Information We Collect
1.1 Account Information
When you create an account using Google Sign-In, we collect:
- Name — Your display name from your Google account
- Email Address — For account identification and communication
- Profile Picture — Your Google account avatar for personalization
1.2 Shared Content
When you share Instagram Reels with Reelpull (via our app, Instagram DMs, or share intents), we collect:
- Reel URLs — The links to the content you want us to process
- Metadata — Information extracted from the reels (titles, descriptions, thumbnails, transcripts)
- AI-Generated Summaries — Insights and analysis produced by our AI engine
1.3 Device Information
To deliver push notifications and ensure app functionality, we collect:
- FCM Tokens — Firebase Cloud Messaging tokens for sending extraction status notifications
- Device Identifiers — To associate notifications with the correct device
- Network State — To determine connectivity for background operations
1.4 Instagram Integration
When you link your Instagram account, we only access:
- Public Username — To verify your identity
- Basic Profile Information — Publicly available profile data
What we do NOT access: Your Instagram password, private messages (except those explicitly sent to the Reelpull official account for processing), private posts, or any data beyond what is publicly available or explicitly shared with us.
1.5 Usage Data
We do NOT use analytics or tracking tools. We do not collect behavioral data, browsing patterns, or usage statistics for advertising or profiling purposes. The only data we collect is what is necessary to provide the core functionality of the app.
2. How We Use Your Information
Your data is used solely for the following purposes:
- Content Processing — To download, transcribe, and analyze the reels you share
- AI Summaries — To generate intelligent insights, summaries, and categorizations
- Sync & Storage — To synchronize your saved reels across devices via Supabase
- Notifications — To send push notifications when your extractions are complete or queued
- App Functionality — To maintain your account, preferences, and saved content
- Service Improvement — To fix bugs, improve performance, and enhance features
3. Data Sharing & Disclosure
3.1 We Do NOT Sell Your Data
Reelpull will never sell, rent, or lease your personal information to third parties. We do not share your data with advertisers, data brokers, or marketing companies.
3.2 Service Providers
We work with trusted third-party service providers to operate the app. These providers have access to your data only to perform specific functions on our behalf and are contractually obligated to protect your information:
- Supabase — Database hosting and authentication services
- Firebase (Google) — Push notification delivery via Firebase Cloud Messaging
- Google Cloud — Hosting and infrastructure services
- Hugging Face — Backend AI processing and model hosting
3.3 Legal Requirements
We may disclose your information if required to do so by law, court order, or government regulation, or to protect our rights, property, or safety, or that of our users or the public.
3.4 Business Transfers
If Reelpull is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your data is transferred and becomes subject to a different privacy policy.
4. Data Security
We implement industry-standard security measures to protect your personal information:
- Encryption in Transit — All data transmitted between your device and our servers is encrypted using HTTPS/TLS protocols
- Authentication Security — We use Google Sign-In and Supabase Auth for secure, token-based authentication
- Access Controls — Row-Level Security (RLS) policies ensure users can only access their own data
- Infrastructure Security — Our services are hosted on secure cloud platforms (Supabase, Firebase, Hugging Face) that comply with industry security standards
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.
5. Data Retention
We retain your personal data for as long as your account is active or as needed to provide you with our services:
- Active Accounts — Your saved reels, account information, and preferences are stored indefinitely while your account is active
- Account Deletion — Upon request, your personal data will be deleted within 30 days. Sensitive data (authentication tokens, FCM tokens) is deleted immediately
- Backup Retention — Backups may retain data for up to 30 days after deletion for disaster recovery purposes
- Aggregated Data — Anonymized, aggregated data that cannot identify you may be retained for analytical purposes
6. Your Rights & Choices
Depending on your location, you may have the following rights regarding your personal data:
6.1 Right to Access
You can request a copy of the personal data we hold about you. Contact us at privacy@readl.online to make this request.
6.2 Right to Correction
You can update or correct your account information directly within the app. For other data corrections, contact us at the email above.
6.3 Right to Deletion
You can request deletion of your account and all associated data by emailing privacy@readl.online. We will process your request within 30 days and confirm completion.
6.4 Right to Data Portability
You can request an export of your data in a structured, commonly used format. Contact us to initiate this process.
6.5 Right to Opt-Out
You can disable push notifications at any time through your device settings or within the app. This does not affect the core functionality of the app.
6.6 Right to Withdraw Consent
Where we process your data based on consent, you may withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
7. Children's Privacy
Reelpull is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@readl.online, and we will take steps to delete such information from our servers.
If we learn that we have collected personal data from a child under 13 without verification of parental consent, we will delete that information as quickly as possible.
8. Cookies & Tracking Technologies
8.1 What We Use
Reelpull uses the following technologies:
- Firebase Cloud Messaging — For delivering push notifications about your extraction status. This is essential for app functionality and is not used for tracking or advertising.
- Authentication Tokens — Secure tokens stored locally on your device to maintain your login session. These are not shared with third parties.
8.2 What We Do NOT Use
- NO Analytics Cookies — We do not use Google Analytics, Mixpanel, or any other analytics service
- NO Advertising Cookies — We do not serve ads or use ad tracking technologies
- NO Third-Party Trackers — We do not embed third-party tracking pixels or scripts
8.3 Managing Notifications
You can manage your notification preferences at any time through your device settings or within the Reelpull app under Account Settings.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. Specifically:
- Supabase — Data may be stored in data centers located in the United States or other regions depending on your project configuration
- Firebase — Google's infrastructure spans multiple global regions
- Hugging Face — Backend processing may occur on servers in various jurisdictions
These transfers are necessary to provide our services. We ensure appropriate safeguards are in place to protect your data, including standard contractual clauses and adherence to applicable data protection laws.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will:
- Update the "Last Updated" date at the top of this policy
- Notify you through the app or via email for material changes
- Provide a reasonable period to review changes before they take effect
Your continued use of Reelpull after any changes to this policy constitutes your acceptance of the updated terms. We encourage you to review this policy periodically.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: privacy@readl.online
- Response Time: We aim to respond to all privacy-related inquiries within 30 days
For users in India, you may also contact our Grievance Officer at the email above. We are committed to resolving any complaints about our collection or use of your personal data.
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